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Launching a new product is an exciting new venture for any business. A new product or range has the potential to boost sales, increase brand awareness and add an additional revenue stream for your company. But if you don’t have a strategic marketing plan behind a launch, a new product could flop.

The key to a successful launch is an integrated strategy. One channel alone will not do enough to really sell your product; you have to take advantage of all of your marketing assets. Here are just a few platforms you may want to use and how you could use them to spread the word about your new venture.

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